Jul 23, 2017
A highly educated marketing and entertainment executive, Jasmine Young has been extremely effective in the development and management of strategic marketing strategies. Working in the entertainment, publishing and retail industries, Ms. Young has consistently developed creative approaches to increase revenue and visibility for brands. A communications specialist and avid public speaker, she has demonstrated her gift to create and execute the “Selling” message to the masses.
Young is skilled at reaching the people and developing opportunity in the most obscure places, as cost effectively as possible. Young’s experience in multiple industries proves to be an asset that she utilizes to help grow brands from a creative standpoint. Immediately after receiving her undergraduate degree, Young was immediately hired as a full time “staffer” at the then “bubbling” Def Jam Records label. Starting as coordinator, she had risen to the status of Sr. Director of Marketing, where she oversaw the day-to-day activities of such household acts as Jay Z, DMX, Slick Rick, Memphis Bleek, Case, Onyx, Erick Sermon, Foxy Brown and EPMD. Young has also had her hands in Def Jam’s joint venture projects, including Outburst (Domino), Rocafella Records and Ruff Ryder Records. Marketing these Multi-platinum acts / labels to the public gave her first-hand knowledge of selling to a diversified market. Knowing how to reach anywhere from two to ten million customers on any given day proves to be a very valuable tool.
After a very long & successful tenure working for a label, Young decided it was best to venture forth to new territories. She has served as a marketing consultant for the Ascena Corporation, (the parent company that owns dressbarn and Justice). She was also the VP of Marketing for The North Star Group which is the publishing home of The Source Magazine.
Ms. Young is currently the co-owner of The Endeavour Agency, a multi-faceted start-up that produces events, cultivates brands & imaging and serves the client with top noche treatment. The company focuses on the details and the longevity in the message. She has also opened the doors to The Mentor Match-Up, a consulting and mentoring agency designed to uplift and support students and beyond. She is also currently an adjunct professor at BOTH Monroe College and Metropolitan College, where she teaches graduate marketing courses and at IAR (The Institute of Audio Research) where she teaches Marketing and Public Relations. Ladies and gentlemen my OG big sis!